‘Business Management’ Category

Tips for Increasing Your Sales On Amazon.Com

If you are selling your product from Amazon, it is important that you get in front of the millions of online surfers that visit Amazon on daily bas...


If you are selling your product from Amazon, it is important that you get in front of the millions of online surfers that visit Amazon on daily basis. You should not overlook the fact that many businesses and individuals are listing their products for sale on Amazon. This intensifies the competition. It is therefore pertinent that you put up the best practices in order to increase your sales through the site. There are some key factors that you should look into if you want to generate more sales from the site.


Having more product listed

Your chances of selling your product will be higher if you are able to list more products on the site. Based on the recommendation of Amazon, you can list up to 40 products for sale on the site. This will increase the possibility of your products showing up in the search path of the potential buyers.


Aim at becoming a featured merchant and winning the buy box for your product

As it has been said above, many businesses and individuals are listing their products for sale on the site. Given this, it is possible for several sellers to list the same products. If you want to win the buy box listing, then you have to become a professional seller. This is because becoming a professional seller qualifies you to be a featured merchant and thus eligible for vying for the buy box listing.

In order to win the buy box listing, there are certain criteria that you have to meet. Amazon considers a lot of things before deciding on who qualifies for the buy box list. Some of the things that are being considered are:

·         Your product reviews

·         Your delivery rate

·         Customer services

·         Your over all order defect rate

·         Your time and experience in participating in the marketplace of Amazon and many more.

So, if you want to win the buy box list, you should try to excel in all the above areas.




Create a search friendly product description

Though Amazon.com enjoy high search engine ranking, you should help yourself more by creating a search friendly product description. If your product description is search friendly, online surfers will easily find your product on Amazon. This means that you will entertain huge traffic and possible make more sales.


Generate great customer reviews

Amazon allows consumers to leave their feedback on the product they purchase. You should provide consumers exactly with what they ordered for so that they will leave great feedback for you.


Excellent Business Growth Plan


A business growth plan focuses more on how the desired goals of a business will be achieved in the best short possible time. It also gives rooms for business growth sustenance. The plan in question aids by guiding the business on track and enables befitting business policies with a company culture that will be in line with the business growth plan. Every business with a plan and with the discipline required to enforce such growth plan is almost 100 percent sure of growing and expanding.

Steps to take

  1. Make sure to study the previous successes of your firm and use this to project some new ideas for a future better achievement. In business, it is important to know that you have competitors. Every kind of business has one or more competitors. These market competitors must be studied in addition to the past successes of your firm. In addition, the market trends of your target market must also be observed to know the best strategic growth plan to formulate. Economic trends must also be put into proper consideration.
  2. Make use of some other business growth plans of some firms that have witnessed recent massive business growth in your own industry and also in other industry. Sometimes some ideas may be used from the business growth plans developed by competitors that have experienced notable business growth. It could come from your industry, similar or other industry. It enables cross fertilization of ideas that will synthesize and metamorphosize your business growth.   
  3. Research to know where your expansion opportunity is located. Know what to do that will bring visible growth to the business. Some may include technologically user friendly services like the internet or mobile applications, it may be that the business locations need to be more created and expanded to enable customers to readily access products easily, the delivery services may be more flexible.
  4. Determine the present staff’s capabilities and adaptabilities. Get to know what you can do with the crop of employees in the office whether they are efficient and effective. This will enable you to know if some of them will need some special training that will make them more suitable for the job. Others may be laid off if they still cannot justify being employed even after proper training.
  5. Update your current technology. You need to assess the present technology your company is using such as the operating system or computer application and seek to update the technology in order to allow for proper development, new challenges and for new adaptability.
  6. Strategize for aggressive marketing. Every business needs one form of marketing or the other. The target audience must be aware of the products and services meant for them. The business growth plan should include marketing strategy continuity. As the company grows, the marketing methods must continue to be relevant to the business expansion. It may be necessary to map out marketing training for marketing staff on a regular basis to keep them abreast of current information in the industry.