The pocket oxford dictionary provided two definitions of crisis: “a time of danger, a great difficulty.” And “decisive moment; turning-point. These two definitions give an apt description of what crisis is. Truly it signifies danger and at the same time it indicates a time of turn around to a new level. These two definitions are somewhat contradictory, how could anything be dangerous and at the same time leads to a turning point? It is a fact that in every fall there is a rising. When things becomes too difficult it can only become easy again and that is what how to react to crisis in office constitutes. Crisis exposes vital information that leads to great knowledge acquisition no one would ever have discovered. Example in the case of Odwalla apple juice maker, the crisis ( E. coli outbreak) that rocked the foundation of the company in October 1996 though led to an initial lose of one third of their market share, also led to a break through discovery of a thermal process adopted to prevent harmful production. Crisis in an office, relationships, homes etc cannot be avoided as long as mankind continues to be fallible, but it can be manage. Crisis management is a major strategy companies adopt in how to react to crisis in office quest. To tackle this issue in this article, case studies of companies involved in crisis will be mentioned followed by analytical disclosure of how they where able to successfully tackle their crisis.

Case Study Of Crisis Management Strategies

To explain how to react to crisis in office, case study of two companies and how they where able to solve their crisis situation will be examined. First on the line is the case of Pepsi Corporation.

First Cases Resolved

In 1993 a difficult condition rocked the foundations of Pepsi and it involves claims of discovering syringes in cans of diet Pepsi. The company in reaction to crisis in office start by imploring stores not to remove the product from shelves while it had cans until the situation is investigated. This claim led to an arrest which was disclosed by a video release. The video release did not stop there, two other releases in the same vain was adopted. One showed the production process of the controversial can drink, and the third showed a video of a woman caught replicating the tampering incident. The company during the crisis worked closely with FDA, open to public surveillance and kept workers and public updated with the whole process. Through this process, communication was effective and after the case was resolved, the company ran series of special campaigns calculated at thanking the public for their support

Second Case Resolved

In 1982 seven people where killed, out of these, three people where said to be from the same family. This is a case of Johnson and Johnson. They are the producers of Tylenol capsules. A drug that was sabotaged by a murderer who added 65 milligrams of cyanide to some Tylenol capsules. This led to the company destroying 31 millions capsules that costs $100 million. As a preventive and precautionary motive, the company produced tamper resistance packaging to prevent any future occurrences. Sometimes later a tainted Tylenol capsule was discovered in a store, immediately the manufacturers issue a nationwide warning to prevent anyone from using it.

These are few cases out of many available ones of how to react to crisis in office. It will also form the bases of the discussion of how management react to crisis, first what is crisis management?

How Companies React To Crisis

Crisis management covers different varieties of incidents including bomb threats, natural disasters, drug abuse, suicide, drug contamination like the cases of Tylenol capsules. As earlier mentioned crisis cannot be avoided because it is caused by humans who are fallible and capable of great disasters and successes too. From the above cases, you will observe that three major phases transpired in the saga and they are:

1.                  Diagnosis of the trouble: In the case of Pepsi above, transparency by disclosing through press releases and working hand in hand with necessary authority was adopted as a means of providing a solution to the problem

2.                  How to choose the right crisis resolution strategy: This is an important step and it involves planning, cooperation, honesty and determination

3.                  Implementation of such strategies: Strategy without implementation is useless.

These are brief analysis of how to react to crisis in office. This steps discuss above are what multinational corporations like Pepsi, undertake in combating crisis situation in the office.

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