How many of us have always wanted to start something of our own? How patient we are for success? Do we realize that journey to success is a long road filled with failures and not anyone can survive? No matter what, if we are determined and can visualize, success always instantly come within our reach. But the journey has to start somewhere and this is where the first word for either success or failure gets written. The basic question to answer in such situations is whether to start small grow big or go with a bootstrapped approach.

Some Businesses get launched with a lot of fanfare and much of the money gets invested to create that buzz. On the other hand some business gets created from the value their product offer and they create buzz with time. It is such a sticky situation mainly because the time always seems to tick away. The advantage of starting big is to decrease the time to success but situation becomes different if the strategy fails. Let’s talk about it in detail.

What happened in the Dotcom bubble burst?

1)     Companies got big funding for their business

2)     The started by spending huge money on almost everything

3)     The money was spent recklessly with a hope of big returns

The fact these companies had to face was

1)     The market was not mature

2)     The product was ahead of times

3)     Their Product lacked the basic dimensions that offer value

In whole Process the thing that went wrong was

1)     Huge money was invested for great returns with hope to cover up for lost time

2)     No validation of market was done and businesses was build mere on concepts

3)     Money was spent aimlessly on flawed business model

 

It was a classic case of starting big with a hope to recover the investment in coming years. But the bubble busted and many had to shut down their shops.

The big missing link in whole episode was VALUE

Let’s look at the other side where people started small and made big in the business.

Think of Google, Microsoft

1)     The started small

2)     The started by offering value

3)     Markets loved what they had to offer

And the big point was

1)     Their product had to prove itself

2)     They started small and was cautious at each step

3)     Every penny was spent wisely to offer more value

 

Start Small and Grow Big and in process your experience shows up in your product and the value it offers.

Continued Below.........

So, the Moral of the story is

1)     It does not matter if you don’t have deep pockets

2)     Start small and focus on value

3)     Invest more on Value as you Grow big

 

Money can never be hindrance in success till the time your product offer value. Even if you need big amount people would be lined up to give you money.

Why?

Because of VALUE. Period

And it gets proven with time.

So if you have a great idea that offers Value, you have a hope.

 

Photo Credit- swanky

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